The Direction

About the plan
The Craft Capture Experience. This is an intensive one-day collaboration designed to capture your craft from three essential perspectives. We come to your workshop and create three distinct videos that showcase the depth and beauty of your work—your technique, your process, and your finished pieces.

This is not a mass content package; it's a focused creative session that gives you powerful assets you’ll be proud to share. The goal is to create videos that feel authentic to who you are as a maker and that you can use across your website, social media, or client conversations with confidence.

What you get

• 3x Strategic Reels – Each highlighting a different dimension of your craft:
• The "Trust" Signal – Reel 1: Where I work (Credibility).
• The "Process" Signal – Reel 2: How I work (Quality).
• The "Offer" Signal – Reel 3: What you get (The Result).
• Strategy Session – We plan the concepts together in your workshop, focusing on what you want to highlight most.
• Extended Shoot (Max 5h) – Full production focus.
• 1 Revision Round – Included per Reel.

Benefits

‍✅ See Your Craft Anew – Discover stunning details and angles you never noticed: the rhythm of your hands, the texture of your materials, the poetry in your process.

✅ Professional Content That Feels Like You – Three reels that represent your work authentically—ready for your website, social channels, or client proposals.

✅ Pride in Every Frame – When fellow artisans and clients see your craft presented this way, the feedback feels earned and real.

✅ Built for Your Audience – If you already have followers, these reels give them powerful content to engage with and share. If you're building, they set the visual standard for everything that follows.

✅ One Day, Lasting Assets – A single, focused investment of your time that generates evergreen content—use it now, reuse it later, build on it whenever you're ready.

‍What This Won't Do:

❌ Guarantee viral reach or new clients overnight

❌ Replace consistent posting and community engagement

❌ Guarantee new clients

What It Will Do:

✓ Give you three professional, authentic videos that showcase your craft at its best

✓ Make you feel confident about how your work looks on camera

✓ Create a visual foundation you can build on—when and how you choose

✓ Help you decide if video content is the right growth path for you

✓ Create the foundation for a content strategy—if you choose to continue

‍

‍